YouTube comprises 10% of all TV viewing in the US, so why are advertisers reluctant to buy YouTube ads streamed to connected TVs?

MrBeast YouTube president Marc Hustvedt shares his insights into “The Top Five Trends in the Creator Economy” at the 2024 NAB Show.

Venture capitalists and others are experimenting with a variety of ways of funding creators and monetizing their content effectively.

Creator Economy Amplified explores the trends, tools and strategies that are reshaping this dynamic sector for creators and marketers alike.

News orgs are on their guard against AI-generated deepfake news stories, but they’re also keen to adopt AI tools to save time and money.

Despite 16 high-profile cases, US courts will struggle to find legal precedents that clearly apply in the battle between GenAI and creators.

Generative AI developers are using copyrighted material to train their LLMs, but new legislation in the EU and the US could change that.

New research from creator agency Billion Dollar Boy shows that the creator economy continues to lead in the adoption of new technologies.

Although sponsored content remains the top revenue stream for creators, eMarketer’s Jasmine Enberg says other revenue sources are now growing at the fastest rate.

Company 3 colorist Matt Osborne recounts “pushing certain colors in directions that aren’t associated with modern filmmaking.”

Churn has gone mainstream, and premium SVODs are going to have to employ new tactics to compete for a share of the household wallet.

Podcast reach is increasing across all age groups, according to an annual survey from Edison Research, with female listeners driving growth.